This is a risky strategy that is likely to alienate companies that operate chatbots on Viber, as well as brands that bought into a bot strategy. A key aim with this move is to ensure that users are presented with a steady stream of highly relevant and relatable content and a commercial commitment is one key tool for ensuring a quality experience for users,” Debbi Dougherty, head of B2B Marketing & Communications for Viber, explained. “Bots can be published for free however, to ensure the highest discoverability and quality of content for bots, we will be introducing a commercial commitment in the coming months. The new fees are being communicated to companies that operate Viber chatbots, but Viber hinted at its new monetization plans in an email to TechCrunch. Those that exceed that range will be eligible to send up to one million messages per month for $6,500. Starting April 1, Viber will charge chatbot operators $4,500 per month for the ability to send up to 500,000 messages to users. The conventional wisdom is to work with content companies to help bring users to messaging platforms and keep them engaged, but Viber, which has struggled to keep up with rivals like WhatsApp and Line, is turning that on its head. Verdict:Ī neat idea implemented beautifully, but unless your friends are already on Viber, you may struggle to justify trying yet another VOiP service.Viber, the messaging app owned by Japanese e-commerce firm Rakuten, is poised to implement a controversial new strategy that will see it charge companies that run chatbots on its platform. And if they’re not, you may struggle to persuade them to try another service instead of persevering with the one they have. While the service is big in certain parts of the world - it has over 200 million users worldwide, there's no guarantee that many of your friends will be using it. It’s straightforward to use and clearly aimed at competing with Skype, but the big issue is finding other people who use Viber. You can also make video calls too - but only between desktop to desktop for now. Once that’s in place you’ll be able to do everything in the desktop app you can do with your mobile: make voice calls, plus share photos, text messages and your location. Once done, enter your mobile phone into the desktop app, click Continue and then wait for the activation code that’ll be sent via SMS to your phone. It’s actually more of a companion app, as you need to have already installed and set up Viber on your mobile before you can begin. It even promises better quality calls compared to GSM or landlines.Īnd now Viber has released this, a desktop app for Windows and Mac users. Viber cuts through all that hassle – and the mobile app has been steadily gaining in popularity thanks to its simple interface and approach: it takes your mobile phone number and address book, tells you which friends have already got Viber and then lets you dial them directly, all without incurring any call charges. The problem with Skype is that you’ve got to sign up to use the service, jump through various registration hoops and then build a contacts list before you can start using it. This rise in VOiP services has gathered particular pace when Skype came on to the scene, bringing free voice (and video) calls to users on the same network. Even mobile phones don’t have quite the same appeal as they once did, thanks to expensive call charges and tariffs.Īn increasingly amount of voice calls and text messages are made using all or part of the internet, which helps cut costs without ruining your call experience. The days when landline phones provided the only opportunity to speak directly to people hundreds of miles away have long gone.
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